Photo Folders and Mounts

Photo Folders.jpg

Producing a great photograph is one thing but to maximise it's effect and increase revenue it should be displayed in a suitable photo mount or photo folder.

This folder should of course be branded with your company's logo and details (web address etc.).

All too often companies design lovely looking folders that are almost impossible to insert a photo into quickly and this can cause issues at the sales station. At Image Insight (formerly Pictureworks) we have extensive knowledge of the design and printing of these folders and we can work within your existing brand guidelines and alongside your design department.

We use specialist printers who not only meet our strict requirements for sustainability but are able to produce large quantities within just a few days. During London 2012 we were able to produce batches of 50,000 folders within 4-5 days!


Folders
Folders are just like a greetings card and the photo usually sits inside. To display the photo, the folder is folded back on its self which allows the folder to stand up and the photo inside is displayed.

Folders are also available in a "gate fold" style where the photo sits in the middle and the front cover opens on each side like a gate. The Singapore Flyer photo below is an example of a "gate fold" photo folder. Photos in a Folder are usually "clipped" into place by sliding the corners of the photo into cut outs on the folder.

 


Folder-Gate Fold at Singapore Flyer.jpg

Mounts
Mounts are usually a single item without a fold (hence why they are not called folders!) and have a simple push out stand at the back of the mount which allows the photo to stand easily. The aquarium photo in the top right hand corner is an example of a mount. Photos are usually slid into a mount much like putting a document into an envelope.

 

Photo Mount Samples.jpg

 

Photo Mount - Portrait Epson Ladies Day.jpg


Branding

This is important as it keeps your name in front of the customer, however some people may remove the photo from the folder or mount and display it in their own photo frame. In this case the branding would normally then be lost, however it is possible to brand the front of the image automatically when it is printed to ensure the brand is always visible. Alternatively like in the sample on the right the branding is actually in the background of the photo and therefore stays with the photo wherever it goes.

 

Liverpool_FC_Photo_Folder_525px.jpg

 

Barbie Photo Folder.jpg