Hamleys Underground

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Hamleys of Regent Street in London is the world famous toy store and destination for thousands of tourists every year. In February Hamleys launched its brand new London Underground themed sales floor including a life sized London underground train!

Hamleys choose Image Insight to provide the photo operation for this important new tourist attraction. We have installed an ingenious chromakey photo system into the train where the camera is hidden and a background in keeping with the train environment.

Using our unique photo software children go inside the train, have their photo taken and be transformed into a tube train driver. They are then presented with a personalised train driving licence printed with their photograph on.

Families are photographed together and can choose from a selection of famous London landmarks to be used in the background. With our solution a variety of photo gifts can be produced including phone covers, keyrings and mouse mats.

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